Lelli Kelly Kids

Lelli Kelly Kids

The Challenge

Start-up Lelli Kelly Kids approached us with the task of creating an e-commerce site that they could use to sell their range of children’s shoes. It needed to reflect the company’s playful image and brand, and appeal to both children and their parents.

Our Strategy

We held an initial consultation with Lelli Kelly to establish their short and long term aims, and find out more about how our services could benefit them.

The e-commerce pages had to be attractive as well as fully functional, showcasing the products clearly and in a way that would encourage site users to purchase them. Customers needed to be safe in the knowledge that buying from the company would be easy, quick and secure.

An SEO strategy was created to help push the site to the top of search results for certain keywords and phrases. A high ranking allowed it to be found easily by people searching for children’s shoes online.

What we did

Over the last five years we have forged a strong relationship with Lelli Kelly Kids, designing and building three websites for the company. They are now number one on Google in nationwide searches for Lelli Kelly shoes, and have so far generated over £1 million in revenue.

We have worked closely with the company to create a beautifully-presented and engaging e-commerce site that represents Lelli Kelly’s brand values. It is fully responsive across all devices, enabling customers to make purchases whilst on the go. We also regularly update the site in accordance with the latest online trends to ensure it remains at the top of search results.

Lelli Kelly Kids


“After working with T&G Web Design for a number of years, our success has only continued to grow. Their professional and experienced team built our entire site, using effective SEO and digital marketing strategies to increase our sales. Thanks to their expertise and support, our revenue has surpassed the £1 million mark.”