Google My Business is a FREE business listing service to help you improve your online visibility in Google Search and Google Maps.
Why is Google My Business important?
When it comes to searching for things on the internet, we Google it and with over 5 billion searches made every single day on Google, you’ll want to ensure that your business can be found.
The importance of Google My Business is that it facilitates a potential customer’s interaction with your business, providing them with valuable information from website address, location to reviews and business opening hours.
Why Create a Google My Business listing?
GMB is a FREE business listing on one of the biggest search engines on the internet, providing you the opportunity to put your business in front of many potential customers.
Simple & Easy to Use:
It only takes a few minutes to set up and will be beneficial in the long term by boosting your business’ visibility.
By providing as much information in your Google My Business listing and linking any active social profiles will help you to rank higher in search engine results, thus making it alot more easier for potential customers to find your business.
With over 5 billion Google searches a day, each one of those is an opportunity for your business to connect and engage with your audience. On top of this Google encourages reviews which can leverage a potential customer decision making process to shop or make an enquiry with your business or brand, and if in any instance you receive a negative review it always best to respond to show that customer service and happy customers is a priority.
Gain a Competitive Edge:
As a business it is always beneficial to monitor what your competitors are doing. So if your not already taking advantage of Google My Business and your competitors are then your allowing them to have the edge over you. Don’t worry though once have your business listing set up you can gain that competitive edge by ensuring your listing is fully detailed as possible, do this and your giving the search engine enough information to decide if your offering what a user is searching for in the process potentially beating your competitors to the top spot.
It’s like a Mini Website:
If you don’t already have a website, then Google can help you build a mini website for FREE with out a lot of hard work as it’s auto-generated from the information you have already provided in your listing.
Analytical data is important if you want to understand your customers better and this can be achieved with your Google My Business listing as it provides analytics based on a number of insights including customer actions, to how customers search for your business and how many customers called you.
Claiming your Google My Business profile is the easiest first step in building your online visibility, which can make or break your company. Adjusting your online presence is vital in today’s increasingly digital and ever evolving landscape, so if you’d like any help or advice in improving your online presence then why not get in contact today and find out how we can help you.