The first 2 steps you need to take when developing your SEO strategy

If you’re looking for a light introduction to search engine optimisation (SEO), this is the blog post for you. Competitive phrases and link popularity are important to consider when establishing your SEO plan; however, to drive more traffic to your site and increase sales, you need to do the following two things:

  1. 1. Make sure your site is coded correctly

Businesses tend to prioritise profit and revenue over traffic, but making a few small changes could have a massive impact on your analytics and double or even triple your conversion rate. Bear in mind that if your entire site is coded correctly for Google to read, you won’t need to concentrate on your SEO strategy as much.

Search engines are constantly changing and the internet is packed with algorithms designed to keep you on your toes. We can identify patterns in a search engine’s behaviour, using our findings to optimise your site so that it will rank higher in search engine results.

  1. 2. Carefully carry out keyword research

You should consider your budget when deciding which keywords and phrases to choose. Some are saturated, which means that different companies are paying large sums of money to rank at the top of search results for a particular term. Trying to compete could therefore prove costly.

On the other hand, if you optimise your site using a keyword that sends it straight to the top of search results, you need to find out whether anyone is actually searching for that term. If not, there’s no point having your site ranking high on a page that no one is going to search for.

Keyword research is therefore vital. Use tools such as Google AdWords: Keyword Planner to find out how many people are searching for a particular keyword or phrase.