When creating your website, you will no doubt develop a key landing page that you intend to be the first port of call for any interested visitors. And this is probably the page that you pay most attention to, in terms of your Search Engine Optimisation (SEO), as this is the page you probably want to push up the search engine rankings. But did you know you could create different landing pages, based on the locations you serve?
These are known as dedicated location pages, and they can be very effective. Here at T&G Web Design, we are one of Preston’s leading web design and web marketing professionals. We work across Preston, and the North West, including Southport and Wigan, as well as Manchester, to provide valuable web solutions to a range of clients. As a result, we have produced this guide to the advantages of having dedicated location pages.
What are dedicated Location Pages?
Dedicated location pages are landing pages that are designed and developed to offer your services to a specific area that you work in. For example, if you worked in the North West, you could design some landing pages to target customers specifically in the key areas such as Preston, Liverpool, Southport or Manchester. Perhaps even all of them to show potential customers across the North West that you are happy to work with them.
However, you shouldn’t just create landing pages for any old area across the UK. It is a good idea to design and fully optimise them for specific areas that you want to cover. Having too many location pages could confuse your clients.
To fully optimise your landing pages, there are some key points that you will need to consider before rushing in and publishing your new dedicated location pages. These key points include:
Creating Unique Content
Each landing page for each location should consist of different content, images, titles etc to ensure that it is completely unique. If you simply copy the content and change the area to a different area in the title, search engines will not approve your content and your search rankings may diminish instead of improving.
For each area you want a landing page for, you should try and use imagery and content that is relevant for that specific audience. A good example would be creating a web design landing page for Blackpool which contains an image banner at the top of the page showing Blackpool Tower. Then for the content, aim your services at the residents of Blackpool and no one else, that’s what your other pages are for. For example a header saying ‘Responsive Web Design Blackpool’ to show that you cover the Blackpool area and offer your services there. By creating unique, area personalised landing pages, your business will appeal to more people across different location zones. In addition, your search engine rankings should improve dramatically if done correct.
What are the advantages of dedicated Location Pages?
OK so I’ve followed this article and done all the necessary work to create unique, optimised landing pages. So what are the advantages of designing and developing dedicated location pages? What kind of positive results can I expect? Well, there are several benefits, including:
Landing in the search results for multiple areas
Search engines like Google use the customer who is searching’s location as a marker for which results to reveal. Optimising your landing pages for different areas is a great idea. By showing up in multiple areas, you can increase the potential for organic traffic and also appeal to more people across a larger area.
Improve the user experience
As discussed earlier on, your content should be optimised and relevant for each area on the landing pages. By ensuring this is the case, you can actually help improve the user experience of your site and can in turn generate more leads and sales. A good user experience is just as important as the content on your site and is well known to increase your sales and sign-ups, allowing your business to grow.