Had the same website for the last few years? Not getting as many customers as you used to? Keeping your website fresh allows you to attract the business you need and compete with others in your field. If you know your site is guilty of any of the following, you definitely need to think about redesigning it sooner rather than later.
1. It doesn’t reflect your brand
If your business has evolved your brand values may have shifted slightly over time, so your site needs to reflect what your present-day company stands for. Moreover, if you’ve changed your business’s logo, ensure your site complements its new look.
2. It isn’t fully responsive
More and more people are accessing their favourite websites via smartphone and tablet, so your site needs to be able to adapt to the size of the screen your customers are viewing it on. People will click off your site if they can’t read the text clearly or aren’t able to navigate it, so making sure that it’s fully responsive is a must.
3. It looks old fashioned
Trends in web design, like anything else, change and move on. You can ask the experts at T&G Web Design about using a more up-to-date platform to increase the appeal of your site for contemporary web users.
4. It doesn’t rank at the top of search results
Maybe your site was optimised for search engines when it was originally built, but SEO trends will have changed since then. It’s no longer enough to put a few keywords into your web copy here and there; content needs to be unique and engaging while offering something insightful to your customers. Not sure where to start? T&G Web Design will be able to make your site SEO friendly.