When trying to keep your business ticking over, it’s understandable that tending to customer and client needs takes priority over getting up to date with the latest SEO trends. This is especially the case when faced with a budget that’s already been stretched thin.
By investing just a bit of time in learning even the most basic SEO techniques, your site’s search engine rankings could vastly improve. Follow these four tips below and you’ll be well on your way to seeing an increase in business.
- 1. Update your content
Finding the time to update your site’s content might be a struggle when you’ve got a million other things to do, but neglecting it can make your Google rankings slip. If you’ve not made any changes to it within the last year your site might as well be offline.
Just one insightful blog post a week on topics your target audience will find interesting should make your Google ranking go up considerably.
- 2. Add in search terms and keywords
Including popular search terms within your content will also improve your ranking. Use tools like Google Keyword Planner to find out which terms people looking for businesses like yours search for most, but try to opt for keywords and phrases with low competition.
Once you’ve decided which ones to use, make sure to place them within the title of your web page, headings and subheadings, and in the names and captions of your images and videos.
- 3. Include external links to authoritative websites
Linking to authoritative sites in your field and asking them to link to yours increases your site’s authority, boosting your ranking in the process.
- 4. Make sure your site is responsive
Your position in search results will be affected if your site isn’t fully responsive. Even though it will be optimised for desktop access, those clicking through via tablet or smartphone will struggle to navigate a site with a layout that isn’t mobile friendly.
If you’ve not updated your site for a couple of years, it’s well worth getting in touch with your supplier to ask them about making it fully responsive.
As experts in SEO, T&G Web Design can build a high-ranking site for your business, or analyse your current one to see what could be done to improve your search ranking. Contact us to get more customers coming your way in no time!