Your website is up and running and your driving traffic to it through targeted keywords and an integrated marketing campaign, to attract potential customers. Google Analytics reports your website has generated high traffic results, but conversions are considerably lacking: The clicks are there, put the final purchase isn’t, why? Well here’s our top 5 website snags:
1. Website is Not Responsive:
Almost 97% of businesses are now viewed on mobile or tablets, which is why its essential for any business with an online presence to have a fully responsive website. A number of issues will contribute to a poor user experience if your website is not optimized for mobile. Research has indicated that if a website takes more than 3 seconds to load, user satisfaction goes down by 16% ultimately diverting the visitor to leave your site for a competitor.
With the much anticipated talk about Googles mobile first index, Google are already penalising websites that aren’t mobile friendly.
2. Content is Thin:
As the saying goes content is king and your website is the ideal platform to showcase to potential consumers that you can provide them with unique, useful and high quality content. Creating quality content is your opportunity to add various keywords to impact your SEO and help your website rank organically in SERPs for relevant search terms and keywords. One other major benefit is it adds value to your product or service whether its educating them about your product or service, or providing how-to guides via blogs.
3. Buying Process is Complex:
When a browser is at the stage to checkout, they want a streamlined process as possible. However, one of the main culprits that can often frustrate a customer at the checkout stage is the need to create an account – with around 70% abandoning baskets if they are asked to do so – one way to combat this is to create the option for a guest login; the key is not deter them but retain them.
4. Unclear or Cluttered Navigation:
Visitors to any website demand a seamless browsing process that will help them to the end point of making a purchase or enquiry. If your nav is too complicated or not well thought out, then you may be distracting your visitors from key conversion points and driving them away.
5. Content and Offers aren’t strategically connected:
Your website hinges on its ability to convert visitors in leads, so if your running an integrated marketing campaign across social and email, offering a specific promo or FREE delivery and this isn’t clearly visible on your website then how will a prospect be able to take advantage. Align all marcomms to ensure you provide a seamless experience for your website visitors.
If you find your experiencing high website traffic but little conversions then our team of experts would love to hear from you and help you convert prospects to customers.